Social Impact Marketing Expert Rohita Javangula Joins Forces with Grow for Good

Today, we’re excited to announce that Grow for Good Strategies has been reunited with our former colleague, Rohita Javangula, to offer Grow for Good clients her deep expertise in demand generation marketing for social impact businesses. 

Rohita previously served as ActBlue’s Brand Marketing Director, where she grew ActBlue’s brand presence through new media, in-person activations, and strategic partnerships. Before ActBlue, Rohita was the VP of Marketing for DSPolitical where she built a multichannel marketing strategy to drive product growth and generate inbound leads. 

Grow for Good Strategies partners Michelle Stephenson and Mike Liddell both previously worked with Rohita at EveryAction (now Bonterra), where Rohita was a leader in scaling EveryAction’s SaaS product marketing. At EveryAction, Rohita developed strategic plans and led marketing campaigns for key product launches. 

Rohita also has a deep background working with nonprofits directly, previously working at the Global Shea Alliance, Amnesty International USA, IREX, and Thrive DC. 

Michelle Stephenson, cofounder of Grow for Good Strategies, reports that “Rohita has done it all when it comes to demand gen marketing. Whether it’s content marketing, collateral generation, SEO, or Hubspot - Rohita has the experience and expertise that so many social impact businesses desperately need.” 

“I’m so excited to be working with Rohita again - she is exactly the sort of data-driven marketing expert that so many of our clients have been searching for, “ said Mike Liddell, cofounder of Grow for Good Strategies.

Innovative Social Impact Firm, Grow for Good Strategies, Launches

Today, we’re excited to announce the launch of Grow for Good Strategies, a boutique consulting firm with the mission of helping social impact companies and organizations successfully scale.

Partners Michelle Stephenson and Mike Liddell offer decades of experience as operators, and practitioners, in the social impact space. Our shared values and complementary backgrounds offer double-bottom-line companies deep experience in how to successfully grow a social good enterprise.

Partner Michelle Stephenson has spent her career helping founders and organizations build with a purpose. She brings 15+ years of experience and a quantifiable track record of growing and scaling companies in the social impact sector.

Grow for Good Strategies partner Mike Liddell has over two decades of experience at the intersection of technology and social impact.

Grow for Good Strategies believes that social good organizations need the strategic counsel and experienced support of operators with extensive experience and demonstrated success in the social impact space. Just a few examples include: 

• Metrics for success: While profitability and creating shareholder value are goals for all businesses, social impact firms have double bottom lines, often going so far as to structure themselves differently as B Corps, Public Benefit Corporations, or other unique structures. 

• Go to market: Sales and marketing motions are often significantly different for social impact organizations, and may even include not selling to potential clients who don’t share the same values as the firm.

• Product: As our experience has taught us, the best social impact product teams understand that their products have to deliver for both bottom lines, and they create differentiated products that help their clients make the world a better place. Successful social impact companies offer their clients better products than they can get from the non-social impact commercial market. 

• M&A: Mergers and acquisitions are inherently more complex for social impact companies that have to navigate mission alignment issues in addition to mastering the intricacies necessary for successful M&A activity. 

• Staff: Social impact firms have some structural advantages in staffing and recruiting, especially for employees who are increasingly looking for deeper meaning from their workplaces. However, social impact firms also must ensure their human resources policies live up to their double-bottom-line mission statements. 

Because of these unique challenges and opportunities, in addition to many others facing social impact firms, we believe that social good organizations need the strategic counsel and experienced support of operators with extensive experience and extraordinary success in the social impact space. If you’re a social impact leader interested in finding out more, drop us a line (hello@growforgoodstrategies.com).