Innovative Social Impact Firm, Grow for Good Strategies, Launches
Today, we’re excited to announce the launch of Grow for Good Strategies, a boutique consulting firm with the mission of helping social impact companies and organizations successfully scale.
Partners Michelle Stephenson and Mike Liddell offer decades of experience as operators, and practitioners, in the social impact space. Our shared values and complementary backgrounds offer double-bottom-line companies deep experience in how to successfully grow a social good enterprise.
Partner Michelle Stephenson has spent her career helping founders and organizations build with a purpose. She brings 15+ years of experience and a quantifiable track record of growing and scaling companies in the social impact sector.
Grow for Good Strategies partner Mike Liddell has over two decades of experience at the intersection of technology and social impact.
Grow for Good Strategies believes that social good organizations need the strategic counsel and experienced support of operators with extensive experience and demonstrated success in the social impact space. Just a few examples include:
Metrics for success: While profitability and creating shareholder value are goals for all businesses, social impact firms have double bottom lines, often going so far as to structure themselves differently as B Corps, Public Benefit Corporations, or other unique structures.
Go to market: Sales and marketing motions are often significantly different for social impact organizations, and may even include not selling to potential clients who don’t share the same values as the firm.
Product: As our experience has taught us, the best social impact product teams understand that their products have to deliver for both bottom lines, and they create differentiated products that help their clients make the world a better place. Successful social impact companies offer their clients better products than they can get from the non-social impact commercial market.
M&A: Mergers and acquisitions are inherently more complex for social impact companies that have to navigate mission alignment issues in addition to mastering the intricacies necessary for successful M&A activity.
Staff: Social impact firms have some structural advantages in staffing and recruiting, especially for employees who are increasingly looking for deeper meaning from their workplaces. However, social impact firms also must ensure their human resources policies live up to their double-bottom-line mission statements.
Because of these unique challenges and opportunities, in addition to many others facing social impact firms, we believe that social good organizations need the strategic counsel and experienced support of operators with extensive experience and extraordinary success in the social impact space. If you’re a social impact leader interested in finding out more, drop us a line (hello@growforgoodstrategies.com).
